Great ideas die without great stories
Your Audience Forgot Your Last Pitch Before the Elevator Closed
We’re the story people.
We build persuasive sales and investor stories for B2B companies, helping your audience understand, remember, and act on what matters.
The problem is that everybody says they have an amazing story.
Yet stories are what audiences actually remember. After one-minute speeches at Stanford:
Chip Heath and Dan Heath, Made to Stick, 2007
Can you tell the same story in orals, in a presentation, for an RFP, or on a website, and will your audience remember it?
How it works
A formulaic approach to persuasion.
Guide the audience to reach your conclusion before you say it, making them trust the answer even more.
The EQ Sandwich™ is a three-layer storytelling framework built on the Neuroscience of Persuasion℠: open with emotion (EQ), deliver substance and proof (IQ), and close with an emotional call to action (EQ).
We use it to build your story with you, for the pitch, the RFP, or the raise. You get the slide words and the narrative talk track, but the real deliverable is a story you own and can tell.
Built on the Neuroscience of Persuasion℠ →Putting the EQ Sandwich™ to work
Two areas where we make story persuasion work for you.
For revenueSales Stories
Jon Newsome, founder of Presentation Partners and co-author of the Neuroscience of Persuasion℠
- Biz Dev Presentations and RFPs
- Conference Decks and Keynotes
- Board of Directors Presentations
- Presentation and Orals Coaching
For capitalInvestor Stories
The single greatest challenge with your investor deck.
An investor explains why the memorability and portability of your story decide whether a deal makes it through investment committee.
- Capital Raise Presentations
- Investor Relations
- Analyst Presentations
Raising capital
What you don’t know about raising capital is probably kicking your ass.
Through our partnership with WithFuel, an advisory and investment group for growth-stage companies, you can see where your business stands with clients, talent, partners and capital.
About 15 minutes to complete
Some words from a client
… a unique approach to emotive storytelling that helped drive new deals.
Read the full quote
“Presentation Partners has a unique approach to emotive storytelling. Their Neuroscience of Persuasion structures the why, how, and results into logical segments of dynamically different narrative. This technique gave my leadership teams go-to-market materials that helped drive new deals.”
Real client work
Nothing like the decks your audience is used to.
Recognizable brands. Story copy that earns its place on the slide.
Accenture
Early slides in your deck should always be about them, not you.
Word count 45
Viome
Too much science-speak dooms any presentation. Begin with EQ statements that pierce the mind.
Word count 48
eShow
Iconic statements have holding power, especially when defining the truth.
Word count 63
Stryker + Wright
Presentations can exude fun and memorable themes like this one based on locale.
Word count 27
Simulacra
The occasional uncommon image cements an idea that lingers long after the presentation ends.
Word count 38
CoolSculpting
All data has a soul. We’re the ones who find it and make it interesting.
Word count 18
Red Bull
Data told as a journey: awareness, then loyalty, then affinity.
Word count 43
Some notable clients impacted by our small team
And each client received these values
- High-touch experienceA small team of passionately committed story nerds.
- Galvanizes your teamIf done well, story can rally the troops.
- Narrative modularityA well-crafted story structure makes it easy to tailor to different audience channels.
- Easy to retellIt should be easy to communicate stories to others verbally.
Awards we’ve won
Make your next pitch the one they remember.
Free storytelling resource
Neuroscience of PersuasionSM: a biological framework for successful presentations.
Download our award-winning white paper.
HERMES 2016 Platinum Award for white paper on storytellingContact
Talk directly to our Founder, Jon Newsome.
- jnewsome@presentationpartners.com
- 260 Peachtree St NW, Suite 2200
Atlanta, GA 30303
Frequently Asked Questions
It depends on where you are.
Live deal: The Decision Room (3–4 weeks) gives your team a story built for the room where the deal gets decided: an Emotion Map™ of every level of the buying room, your 6-Point Distillation, and a story with a Red Thread they'll retell, in your own voice. We build the slide words and the narrative talk track, not the slide visuals.
No live deal yet: The Win Rate Reset is one day on site, teaching your team to sell to the human.
Raising capital: we build your investor story, with a separate appendix for the financial and supporting detail investors expect.
In every case, the real deliverable isn't slides. It's a story you own and can tell, with or without them.
You can. But the story it generates will sound eerily similar to the stories your competitors generate with the same or competing AI platforms. When every pitch sounds alike, your message becomes indistinguishable from theirs. The Neuroscience of Persuasion℠ and the EQ Sandwich™ use AI as an assistant, not the author, so your story sounds more human, more compelling, and more memorable.
Business storytelling transforms complex information into a compelling narrative that helps audiences understand, remember, and act. In high-stakes B2B situations, effective storytelling can help companies differentiate themselves, engender trust, and influence decisions.
Effective sales storytelling shifts the conversation from what a company sells to what its customer needs to achieve. By connecting business challenges, evidence, and outcomes, companies can build stronger buyer alignment and improve their ability to win competitive opportunities.
The Neuroscience of Persuasion℠ is a framework for building business narratives around how people process information and make decisions. It combines emotional engagement with rational evidence to help audiences understand, remember, and act on a message.
The EQ Sandwich™ is a three-layer storytelling framework built on the Neuroscience of Persuasion℠: open with emotion (EQ), deliver substance and proof (IQ), and close with an emotional call to action (EQ).
Presentation Partners collaborates with executives and their teams to develop persuasive narratives for consequential business moments, including competitive sales opportunities, investor communications, and strategic presentations. The work combines storytelling strategy, narrative development, and executive coaching.
Still have questions? Book a 20-minute conversation →