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Surefire way to succeed with your presentation #5

Why should your prospect buy from you? Why should the investors should put capital into your company? Will the audience buy into your pitch? A unique value proposition is the answer to these questions. Positioning a UVP within your presentation deck... strategically based on your audience, creates a strong reason to connect with your audience.

A unique value proposition is an analysis statement that reviews benefits, cost, and value differentiating you from other competitors or opportunities that an organization can deliver customers and other constituent groups.

The UVP slide should be the one slide of the presentation deck that if you had to deliver only one slide, this would be the one slide that you could speak to regarding your entire message and connect with the audience. Depending on your audience, you can use the UVP twice within your presentation for emphasis.

If your organization does not have a UVP, it's time to craft one. Carefully asses your values with respect to competitive offerings and be certain to use multiple perspectives from both inside your organization and outside when determining your UVP. Break your UVP approach into two basic elements. What is the emotional or mental value for the end user first, and second what is the physical value offered. The physical value should apply something to do with the competitive differentiation.

Once the UVP is crafted, never loose sight of delivering the UVP during the scope of the presentation. In addition to placing the UVP within the presentation, always finish strong by ending on your UVP and reinforcing the value that you are offering.