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Evoking emotion with PowerPoint

There are two clear points needed to evoke emotion with your presentation in PowerPoint.

First, you must understand who your audience is. Imagine trying to share stock market humor with a group of people who earn below the median income. You might evoke some emotion, but it would be the wrong kind! If you thought about the audience, in this case a group of people with below average median income, it would probably be easier to evoke emotion regarding struggles and how Murphy's Law always seems to strike exactly when you don't need it.

Second, think of nueromarketing where science of selling connects with the brain. In communications, we are told that 65% of our how our message is received is through our physiology (or visual cues). Therefore to evoke emotion, we have to display powerful visual cues. Enhance and deliver your message visuallyon your PowerPoint. This is where can you visually strengthen your emotional connection with the audience.

Research confirms that the beginning and ending of an event or experience alters our perception of the entire experience. Our initial impression becomes the "filter" for how we perceive what is to follow. The most recent experience leaves a final impression with greater weight. Therefore, make your presentation exceptionally visual in the beginning and the end of your presentation.