Metaphoric simplicity can apply to all presentation types, including pharmaceutical presentations. If you look at the above sample you won’t see a lot of content in terms of words on the actual slide. The words come from the presenter engaging the audience in a conversational tone. As an audience member you can grasp the simplistic visual priority that graphically exist on these slides, and then simply relax and connect with the presenter as they make their point. The audience is not staring at a complex slide full of text, arrows and statistics trying to figure out what it all means.
The most successful presentations are the conversational presentations, as if you were sitting down and having a cup of coffee with someone in the audience. A conversational presentation starts with simplicity.
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