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Posts Tagged: presenting
Core Messaging
Does core messaging affect a presentation , and other selling collaterals? Most companies today have an idea of what their selling proposition is, however determining what messaging is placed on a business development presentation versus on a web site, trade magazine advertisement or sales teaser can be daunting. You don’t want to assume it’s all… Read more »
Presenting to Multiple Audiences
Sometimes you have to present to a diverse group, just like this organization was required to do in the sample shown above. There may be industry executives, industry media and analyst in the same audience. How do you connect with all the constituents groups with just one presentation? The answer is a story. We… Read more »
Presentation by E-mail
In today’s business world it is becoming common for a prospective party to request a presentation be sent via PowerPoint for review. If there is any way to send an alternative, shorter document we would suggest not sending a full presentation and holding out for a live face to face or webinar presentation at… Read more »
Giving Your Business Developers Great Presentation Tools
Business developers in tough economic times need to be able to put their best foot forward for every opportunity. A presentation sales deck can make or break the service or product differentiation that you hope makes it into the prospects mind. Building the right deck requires an understanding of the sales force, presentation styles, the… Read more »
Make Your Complex Business as Clear as Crystal
Okay, so you’re not selling fruit at a fruit stand. Your business is complex, different verticals, in different markets, with different services, and different partners, all governed by complex regulations. You have heard the expression that a picture is worth a thousand words. Your complex business needs to be broken down visually so that the… Read more »
Driving Enrollment with an Admissions Presentation
Enrollment can be the life blood of a program or educational institution. Achieving an enhanced enrollment can be difficult if you have a dual demographic audience. Adults who are forty plus years in age represent one demographic, while eighteen-year-olds represent a completely different demographic and mindset. Yet one presentation message has to connect and engage… Read more »
Webinar Presentations Designed to Convert Prospects to Customers
Maybe you have been hosting webinars for a while now because it provides great exposure to prospects without the resource drain on travel costs and time away from the office. But have you been wondering where the great results are when using this new technology platform? Well, as they say in golf, when the… Read more »
Webinar Sales Decks That Work
As travel budgets have been slashed, and we all start to value our time–not away from home–the idea of web collaboration platforms and sharing presentation decks from our monitors is really catching fire. If audiences hated death by PowerPoint previously, then webinars will certainly exacerbate the situation for the audience. Putting together a presentation… Read more »
Is a Presentation Theme About the Visual or the Message?
Is a presentation theme about the visual or the message? The correct answer is both! However which comes first is a little like the chicken or the egg paradox. Successful presenters write their message first, then apply graphics and imagery to augment. However if you have an idea of visual brand or preferences the message… Read more »
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