By using custom graphics, you can visually simplify the message and allow the audience to be stimulated visually by a high bandwidth channel capacity in a relatively short period of time. The goal here is to move beyond bullets and create a message for the audience. After all, we don’t speak in bullets so the custom graphics should support a general message that allows the presenter to speak their knowledge.
Custom graphics can also make a design play from a brand that has been firmly established by a corporate marketing group. Thus, custom graphics can, for the sake of this presentation, exemplify tastefully the company’s already established brand.
More than an image selection from a stock photo company, custom graphics can spark the imagination of the audience. Often manipulation of a stock image is required in addition to illustrations and mind-blowing graphics to help support a message strongly.