Resources Presentation Best Practices
You can't build a house without a blueprint
Imagine building your house without a plan, just going room from room with an addition. Yet that is exactly how most presenters build their presentation. Slide by slide as opposed to utilizing a process.
5 Surefire Ways to SUCCEED
Your blueprint for presentation building. We address:
1: Building your message in under 12 slides
The challenge of writing a short compelling message takes much more effort than an information dump. Try to limit your presentations to 12 slides if possible. If delivering to a CEO, 6 slides would be better.
2: Deliver a compelling message
To successfully deliver a compelling message requires that you first understand your audience. Understanding your audience means that you must define them. Is the audience a large enterprise? A small business? Angel Investors? Or perhaps 500 employees at a national conference?
3: Simplify data
We all love our own data. We calculated, nurtured, forecasted and merged this data into shape. The problem is that the “shape” is not so appealing. If you have ever participated in a company profit and loss meeting, you know that you deal in trends first and perhaps a few simple ratios so that everyone can garner the general message of the data. Yet often when it comes to presentations, we turn our data into a molecular genetics exam.
4: Create professional graphics
The process for going from early stage presentation ideas to hiring a designer should be navigated carefully. You need to get your content established and in order. Develop a compelling message that connects with your specific audience first because content always precedes design. Design in the absence of content is not design, its decoration.
5: Finish strong with a UVP
Why should your prospect buy from you? Why should the investors should put capital into your company? Will the audience buy into your pitch? A unique value proposition is the answer to these questions. Positioning a UVP within your presentation deck …strategically based on your audience, creates a strong reason to connect with your audience.
